In this day and age, it’s becoming rarer to see the eyecare practice of old, where the emphasis was simply on fitting and dispensing standard glasses and contacts. As times change and markets shift, we as optometrists must learn to adapt. Not only does this adaptation help us financially, but it also allows us to address new areas of concern in our patient base. One of perhaps the easiest changes to incorporate into your practice is the treatment of dry eye disease. go to: practicegrowth.com to read the full article. You can sign up for free, and get unlimited access to all the exclusive Practice Growth articles. Also, you can claim your complimentary Myopia poster just for signing up for a free account.